Two things constitute voice: the stories a person tells and the style with which she tells them. It’s the ghostwriter’s job to get both elements onto the page.
Challenge: Cultivate a digital community of policy-makers, reporters, faculty, and students to help earn recognition as a leading voice in energy policy.
When it comes to brand messaging, it’s too early in this crisis for rosy, aspirational thinking. Brand journalism is an empathetic approach to stakeholder communications.
Without reliable information, stakeholders can easily form negative perceptions about what your organization is or isn’t doing in response to the crisis.
