Challenge: Present Amperon’s subject-matter expertise to raise awareness for the company and the value they create for participants in wholesale electricity markets.
Two things constitute voice: the stories a person tells and the style with which she tells them. It’s the ghostwriter’s job to get both elements onto the page.
Challenge: Cultivate a digital community of policy-makers, reporters, faculty, and students to help earn recognition as a leading voice in energy policy.
When it comes to brand messaging, it’s too early in this crisis for rosy, aspirational thinking. Brand journalism is an empathetic approach to stakeholder communications.
