Client:
Amperon
Industry:
Utilities
Challenge:
Present Amperon’s subject-matter expertise to raise awareness for the company and the value they create for participants in wholesale electricity markets.
What We Did:
Interviewed leadership and internal subject matter experts
Developed concept outlines and media pitches
Drafted white papers, op-eds and blog posts
Placed op-eds with industry media outlets
Pitched podcast guest appearances
How We Did it:
Amperon was founded in 2018 to bring cutting edge analytical technology to utility industry forecasts. To that end, they assembled a team with top-tier talent in data science, artificial intelligence and meteorology, as well as deep experience in energy markets. Following a successful Series A funding in 2022, Amperon engaged us to begin a consistent program of thought-leadership marketing. In collaboration with their new marketing lead, we established a content strategy centered around white papers and promotional content that would raise industry awareness of the company, while showcasing their deep expertise and educating potential customers.
Each whitepaper is aligned with Amperon’s near-term business goals for its expanding suite of analytical and forecasting services. The content development process then begins by interviewing Amperon’s subject matter experts, who explain the complexities of data models, machine-learning algorithms, market operations and much more. Following the interviews, our job is to develop a concept outline and ultimately draft a paper that balances the audience’s informational needs with the marketing goals. After drafting the whitepaper, we refine the main strategic concepts into a short op-ed that we pitch to our editorial contacts at industry publications. Then, any valuable deep-dive information that didn’t make it into the white paper is put into a blog post for Amperon’s website.
Outcomes:
To date, we’ve developed four white papers that Amperon has used to explain the strategic value of different forecasting services to different market participants. In addition, we’ve developed four op-eds and successfully placed them in industry publications to help promote each paper. Supplemental blog posts have also helped drive downloads of the white papers while serving the needs of more knowledgeable audience members.
In 2024, we expanded our work with Amperon to include the development of quarterly Q&As with Amperon CEO Sean Kelly and to pitch him as a guest for industry podcasts. He appeared on The Power Podcast in March 2025, and another guest appearance is in the works.
“I met Bart before Amperon even had a marketing team, and I was impressed with the quality of the content he was producing for other industry vendors,” Kelly said. “As soon as we hired our marketing lead, I introduced them and said, ‘Get this guy going for us.’ It’s been a great partnership ever since, and we couldn’t be happier with what he’s been able to help us achieve.”
