Client:
InVisionApp
Industry:
Software Design
Challenge:
Support a large and growing online community of designers with high-quality online content.
What We Did:
Provided development and copyediting for a 25,000-word dynamic e-book on enterprise design sprints.
How We Did It:
Building on our experience with other design consultancy clients, we worked closely with author and designer, Richard Banfield. Together we captured lessons and best practices from his experience leading design sprints for clients, as well as numerous interviews he conducted with large enterprises that successfully use the design sprint process.
The first step in our involvement was to develop a concepts outline from the 6,000-word skeleton draft Richard had already drafted. With the ideas plotted, we began identifying holes to be filled and information that needed clarification, anecdotal support or graphic design. We also suggested rearranging chapter subsections to improve the overall flow of the book and even out chapter lengths. Next we supported the author in adding the needed level of detail to elevate the concepts outline to a writing outline.
Once Richard began drafting new copy, we provided both development editing and copyediting in tight succession in an effort to meet a relatively short deadline. The first editorial pass typically offered a mixture of clarifying questions and formatting suggestions, as well as copy edits. Then we reviewed each of Richard’s further revisions for clarity, and offered line edits as needed.
Outcomes:
Enterprise Design Sprints went live as a dynamic e-book on InVision’s DesignBetter.co on September 18, 2018. In the first three months alone, it was viewed more than 20,000 times online and downloaded as an epub 10,000 times.
“Bart is a top-notch editor. He took my very loose start to the Enterprise Design Sprints book and gave it a much-needed overhaul,” said Richard Banfield, author, and CEO of design consultancy, Fresh Tilled Soil. “I’ve told Bart this a few times already, but I’ll say it again, working with him made me a better writer. I’ve already recommended him to one of my clients, which is perhaps the best indication of how I feel about his work.”
“It’s obvious Bart knows the writing process inside and out,” said Aarron Walter, VP of Design Education at InVision. “He guided the development and writing of our Enterprise Design Sprints ebook with the kind of assurance that allowed me and my team to focus on production and promotion without any worries about the text.”
