Utilities buy on trust.
Your communication has to earn it.
A utility buying committee is looking for reasons to say yes or walk away.
New Growth Communications builds the commercial communication system, and the content within it, that gives stakeholders the proof they need at every stage of the utility-buying journey.
Trusted by utility vendors and their partners since 2009.
The Pattern
Your expertise has to travel through the buying committee.
Your technical team knows what your solution can do. But a utility purchase depends on people across operations, engineering, IT, finance, procurement, and leadership reaching confidence for different reasons.
When your message, proof, and content aren’t built around those decisions, valuable expertise gets stuck in individual conversations, and buyers are left to connect the dots.
The methodology
A system built for the way utilities buy.
The NewGrowth Engine for Utility Vendors™ starts with the decisions utility buyers must make at each stage of their journey—and the people who influence those decisions. We use that model to find gaps in your communication, build the message and proof buyers need, and put content to work where it can help deals move forward.
What New Growth Clients Say...
“As soon as we hired our marketing lead, I introduced them and said, ‘Get this guy going for us.’ It’s been a great partnership ever since.”